THE FACTS ABOUT JIA

China Hong_Kong

You would never guess that this unremarkable 24-storey building on a busy junction is Asia's first Philippe Starck-designed hotel. But the transformation of the former budget guest house has been startling. Inside, the ultra-sexy lobby may border on the ostentatious, but the 57 rooms are much less intimidating and both fast-living business travellers and demanding jet-setters will appreciate the serviced-apartment set-up: all rooms have fully equipped kitchenettes and living spaces. There are the usual hi-tech trappings, including complimentary Internet access and flat-screen swivel TVs, plus whimsical touches such as yellow-tinted mirrors and mismatched furniture (for example Starck's silver stools alongside Frank Gehry's Wiggle side chair around a marble dining table). The studio apartments are smallish but the ingenious use of sheer curtains creates a sense of height. The spacious one-bedroom apartments have the feel of a bachelor pad. Opia restaurant is overseen by Australian chef Teage Ezard: expect Modern Australian cuisine with Asian influences. Y's Asian bistro offers street food from across the region. WHEN TO GO During the shopping festival from late June to August ROOM TO BOOK The two-bedroom duplex penthouse, especially if you're planning to do some entertaining CONTACT Jia, 1-5 Irving Street, Causeway Bay, Hong Kong, China (00 852 3196 9000; fax: 3196 9001). Rooms from HK$1,808 (about £120); penthouse about £455