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East is in a former steel foundry in Pauli, on the edgier side of Hamburg near the Reeperbahn. It is the first hotel from the restaurant-bar group Gastro Consulting, and the emphasis is very much on the Asian-fusion food, Asian-influenced cocktails (in Yakshi's Bar) and partying. The flamboyant restaurant (soaring ceilings, huge sculptural pillars) is overlooked by a two-tier bar that juts into the space like a Dalíesque cartoon; late at night, DJs are installed in the bar and the entire space becomes an enormous club. The bedrooms are on five floors named, colour-coded and scented after oriental spices and flowers ginger, cinnamon, jasmine, lotus and mandarin - and are categorised from S to XXL. The decor is a tour de force for the hotel's Chicago-based architect and designer, Jordan Mozer, who has fashioned curvaceous headboards out of resin to resemble oversized wing-back chairs and placed polished cast-aluminium sculptural basins centre stage between the bed and the open-plan bathrooms. The Mandarin Spa on the top floor has an unusual urban terrace looking on to the bold mosaics and curvilinear wood trim of the sauna.
WHEN TO GO
In high summer, when even the most sedate Hamburgers almost let their hair down.
ROOM TO BOOK
Go large with one of the three XXL suites with open-plan, Jacuzzi bathrooms.
CONTACT
East, Simon-von-Utrecht-Strasse 31, Hamburg, Germany (00 49 4030 9930; fax: 4030 993200; www.east-hamburg.com). Doubles from euro 165; XXL suites from euro 225
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