THE FACTS ABOUT CASA HOWARD

Italy Florence

Following the success of two Casa Howards in Rome, owners Count Massimiliano Leonardi di Casalino and his English wife have set their sights on Florence as part of a long-term plan to open similar guest houses in other European 'art cities'. Designed to be a discreet pied-à-terre offering the sort of choice location, high standards of service and accessible prices that will appeal to business and leisure travellers alike, Casa Howard Florence is in an elegant town house a few minutes' walk from both the train station and the city's Renaissance glories. The look is classy, cosy and vaguely eccentric; the emphasis in the 12 highly individual bedrooms is on quality and fine fabrics (several of which have private terraces). The dramatic drawing room has a black ceiling and walls, white mouldings, leopard-print headboards and dusty mauve, shot-silk window treatments. The intimate Hidden Room has a sunken bath, a shower in a glass box, erotic Japanese prints on deep red walls and a chintzy little sitting room. There is a room for kids with a climbing frame against one wall and another for dog owners, complete with dog beds and a large terrace. Bathrooms, stocked with delicious Santa Maria Novella toiletries, are quirky and fun, and the hammam will restore museum-weary bones. You can order breakfast (hot croissants and honey from the owners' farm) in your room at any time (within reason), and fridges on each floor are stocked with Champagne, wine and soft drinks. WHEN TO GO May and October are pleasant, but crowd-free winter is a great option ROOM TO BOOK The Drawing Room is the grandest; the Hidden Room is fun; the Fireplace Room actually has two fireplaces, plus a great bathroom CONTACT Casa Howard, via della Scala 18, Florence, Italy (00 39 06 6992 4555; fax: 679 4644; www.casahoward-florence.com). Doubles from euro 160