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101 HOTEL |
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REYKJAVIK, ICELAND
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For a long time, Reykjavik's status as a style hub was let down by its lack
of hip places to stay. 101 Hotel intends to change all that, and it seems to be
succeeding: a year after opening, it is still the best place to find the capital's buzz. A 1930s building in the city centre, it was formerly the headquarters of
the People's Party and it retains a sense of dress-down egalitarianism; ties are
definitely not required.
The 38 rooms are decorated in a clean, minimalist style, and their oak-floored bathrooms with huge showers and freestanding tubs are particularly admired. The design talent and impeccable connections of owner Ingibjorg Palmadottir ensure that the bar-restaurant attracts the city's beautiful people like nowhere else. Her brother-in-law, Baltasar Kormákur, directed the award-winning film 101 Reykjavik which, like the hotel, takes it name from the city-centre postcode in which both are located.
WHEN TO GO
Around the summer solstice (21 June), when the landscape is sunlit around the clock.
ROOM TO BOOK
Junior suite 501, with its view of the harbour and the Esja mountain.
CONTACT
101 Hotel, Hverfisgata 10, Reykjavik, Iceland (00 354 580 0101;
fax: 580 0100; www.101hotel.is). Doubles from IKr26,000 (about £210); suites from about £250
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